Enterprise Experience Management vs Focused Mid-Market CX
Both platforms measure customer sentiment, but they are built for different buyers. Medallia is a broad enterprise Experience Cloud sold to global organizations with dedicated CX teams and six-figure budgets. Retently is a focused CX platform for mid-market Ecommerce and B2B teams who want NPS, CSAT, and CES running in days, with pricing and onboarding sized to them.
Retently
A dedicated CX platform since 2016 with separate Ecommerce and B2B editions. NPS, CSAT, CES, and eNPS surveys with AI-powered analytics, transparent public pricing, and white-glove onboarding: a Success Manager helps with setup, migration, and CX best practices.
Medallia
An enterprise experience management platform founded in 2001, spanning customer feedback, employee experience, digital analytics, and contact-center speech analytics. Taken private by Thoma Bravo for $6.4 billion in 2021 and transferred to a creditor group led by Blackstone in 2026, it sells on custom enterprise contracts with no public pricing.
Medallia vs Retently at a Glance
Transparent Pricing
Retently publishes full pricing for every plan, so you can budget and get sign-off before talking to anyone. Medallia is quote-only, selling custom Experience Data Record contracts that typically run six figures a year.
Free Trial
Retently lets you prove the fit on a free trial with your own customers and data. A Medallia engagement starts with enterprise sales and a scoped, expert-led implementation.
Time to Value
Retently programs launch in days using ready survey templates and native integrations. Medallia deployments are multi-month implementations that reviewers describe as complex and resource-heavy.
Right-Sized for Mid-Market
Retently is built to run without a dedicated CX department: one owner can manage surveys, analytics, and follow-ups. Medallia's platform assumes staffed CX operations to configure and interpret it.
White-Glove Onboarding Included
A Retently Success Manager handles setup, template matching, and migration on every plan at no extra fee. Medallia's professional services and managed support are priced on top of the license.
Focused CX Metrics
Retently is NPS, CSAT, CES, and eNPS done deeply for Ecommerce and B2B teams. Medallia is a broad enterprise suite spanning far more than surveys; if you only use the survey part, you are paying for the rest.
What Retently Does Better
Retently gives mid-market teams the CX metrics that matter without the enterprise procurement cycle: plans and prices you can evaluate upfront, onboarding that is part of the product, and analytics sized for the team that will actually use them.
Pricing You Can See, Onboarding That Is Included
- Public Plans, No Quote Cycle: Every Retently plan and its limits are published on the pricing page, so you can shortlist, budget, and get internal sign-off without waiting on an enterprise sales process.
- Trial First, Commit Second: Prove the fit with your own data on a free trial, then pick the plan that matches your volume; no discovery call required to get started.
- Hands-On Help Is Part of the Product: Guided onboarding, survey template reviews, and migration assistance from a Success Manager; white-glove service without the enterprise contract to unlock it.
- Medallia publishes no prices and sells custom enterprise contracts, with implementation and managed services priced separately (per medallia.com/pricing, July 2026).


Sized for Mid-Market, Not Global Enterprise
- Live in Days, Not Months: Ready-made survey templates, native integrations, and a guided setup get your first responses flowing the same week you sign up.
- No CX Department Required: One owner can run the whole program: surveys, AI analytics, and closed-loop follow-ups, with weekly digests keeping the wider team informed.
- Two Purpose-Built Editions: Dedicated Ecommerce and B2B products, each with its own templates, integrations, and reporting, instead of one enterprise mold configured by consultants.
- Reviewers consistently describe Medallia as powerful but complex and resource-heavy, requiring specialist configuration; that is overkill for teams that mainly need recurring CX surveys and analytics.


Focused CX Analytics That Close the Loop
- AI Topic & Sentiment Classification: Every response is auto-classified by topic, sentiment, and product, with no manual tagging and no analyst team required.
- Issue Spike & Product Intelligence: Automatic detection of complaint surges and the products they affect, with anomaly trend lines for faster triage.
- Actionable Weekly Digests: Slack and email reports with top complaints, affected segments, and suggested next steps for your team.
- To be clear about scope: Medallia offers a far broader enterprise suite, including employee experience, digital behavior analytics, and contact-center speech analytics. If you need that full breadth, Retently is intentionally narrower and focused on CX metrics.



Trusted by Customer Success & Product Teams
Discover how growth-stage startups and global enterprises swapped Delighted for Retently, unlocked AI-powered insights, and now drive retention.

Chargify Achieved 3x Survey Response Rate Through Multi-Channel Customer Feedback
The B2B SaaS billing platform tripled its survey response rate by running NPS, CSAT, and CES across email and in-app channels, tracking satisfaction at every stage of the customer journey.

Zyte Increased NPS by 38% Through Multi-Platform Integration
The web-data extraction leader lifted NPS by 38% after connecting Retently across its support and product stack, turning feedback into a shared signal for every team.
Switching From Medallia Is an Export and a Guided Rebuild
Moving off an enterprise suite does not mean starting your CX program over. Export your data from Medallia, and we take it from there:
- White-glove migration: export your historical responses and contact data from Medallia; we import them via CSV so your NPS and CSAT trends and segments carry over
- Dedicated Success Manager: hands-on rebuild of your core survey programs, template matching, and campaign setup, at no extra fee
- No double-sending: data syncs first, delivery rules switch second, so customers never get the same survey twice during the changeover
- Integrations included: Salesforce, HubSpot, Intercom, Slack, Shopify, and Zapier connections come with every paid plan

