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NET PROMOTER SCORE

What is NPS

Net Promoter Score (NPS®) is a customer satisfaction metric that measures likelihood of recommendation. It asks customers "How likely are you to recommend our product or service to a friend?" on a scale of 0 to 10.

Net Promoter Score Calculation

NPS groups customers into three segments: Promoters (9-10), Passives (7-8) and Detractors (0-6). Your NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

What is a good Net Promoter Score

A good NPS score depends on your industry. After your Net Promoter Score calculation, benchmark your NPS to industry standards and measure trends over time. Read our blog post “What is a Good Net Promoter Score to Have?” for more.

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