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Just like it’s difficult to drive to a new destination without a definite plan for how to get there, trying to build, launch and market a new product without a clear product roadmap guiding the development process is an exercise in vain.

A product roadmap is a strategic plan or statement of intent matching the vision and steps involved in a product’s development. A well-defined and goal-oriented roadmap allows the team to be on the same page and act in the same direction. In addition, it offers both executives and users a better understanding of the product to be developed, the features to be included and its timeline.

There’s much more to Net Promoter Score® than just the quantitative ratings customers give to your business. You can keep track of your NPS® score and its changes, but it’s the qualitative feedback that gives you the “why” behind it, bringing the voice of the customer to the front.

Ask the right NPS questions to get a constant pulse on customer sentiment and you will have an accurate understanding of how your company, product or service is perceived. Embark on the process by determining the suitable question for the specific NPS campaign you plan on launching and the impact will be decisive.

Lifecycle emails are an important part of forming, developing and strengthening the relationship between your business and your customers.

Done right, they can help you develop a closer connection between your customers and your product, increasing your customer lifetime value (CLV).

The reason these types of emails are called “lifecycle emails” instead of simply “emails” is that they’re designed and crafted to achieve a specific objective at a specific point in the customer’s lifecycle.

Search online for information on increasing your SaaS products’ conversion rate and you’ll find page after page of techniques designed to help you convert more of your visitors into trial users and paying customers.

Often, these tactics are successful — when implemented effectively, they can boost your conversion rate and increase your visitor-to-trial-user conversion rate. But by solving one problem, it’s quite easy to create another: customers who sign up for your product without really needing it.

While many people think of Net Promoter Score® surveys as revolving around a simple zero to 10 rating scale, the reality is that there are two sides to NPS® — the quantitative (the rating) and the qualitative side (the feedback).

Just like few things are more frustrating for the average person than sending an email without getting a response, few things are as discouraging for a customer satisfaction expert as sending a NPS survey and receiving a score without any qualitative feedback.