Which Type of Business Does Each Service Work Best for?
Here’s what businesses both services are ideal for. Overall, Retently is a better choice for companies looking for better survey management and multi-language support, at an affordable cost.
Retently 
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SMB
Businesses like consulting firms and restaurants that need a good way to survey their customers without breaking the bank.
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SaaS and eCommerce
Subscription-based and online retail companies that need in-app web surveys that are easy to configure and run
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Mid-Market
Mid-market companies that are looking for a way to send highly customizable and fully branded NPS surveys.
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Enterprise
Large brands looking for an NPS solution that’s highly intuitive and helps save time through proper NPS campaign management.
AskNicely
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Mid-Market
Mid-market companies with a large budget that want to run both 5-star and regular NPS surveys.
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Enterprise
Big brands that want to survey customers through SMS surveys alongside in-app web and email surveys.
AskNicely vs Retently - Features Comparison
While both Retently and AskNicely offer features like workflows and decent survey channel support, Retently gives you access to more monthly surveys, better NPS campaign management, and more team member seats.
Features
Retently
AskNicely
Retently
AskNicely
Monthly surveys
10,000
(Custom for Enterprise Plan) 5,000
(Custom for Enterprise Plan)
(Custom for Enterprise Plan) 5,000
(Custom for Enterprise Plan)
NPS Campaigns
10
No such feature
Team Members
10
10
Survey Channels
Email, In-App, Intercom
Email, In-App, Intercom, SMS
Campaign Types
Regular, Transactional
Regular, Transactional (In-App only)
Multi-Language Support
Yes
Yes
Features
Retently
Retently
Monthly surveys
10,000
(Custom for Enterprise Plan)
(Custom for Enterprise Plan)
NPS Campaigns
10
Team Members
10
Survey Channels
Email, In-App, Intercom
Campaign Types
Regular, Transactional
Multi-Language Support
Yes
Features
AskNicely
AskNicely
Monthly surveys
5,000
(Custom for Enterprise Plan)
(Custom for Enterprise Plan)
NPS Campaigns
No such feature
Team Members
10
Survey Channels
Email, In-App, Intercom, SMS
Campaign Types
Regular, Transactional (In-App only)
Multi-Language Support
Yes
Retently Unique Features
We built our service to offer you the best customer experience management platform you can get. By choosing Retently as your AskNicely alternative, you get to enjoy exclusive features that save you time and effort (like better implemented survey channels, NPS campaigns, and a great UI).
Product UX/UI
Retently offers a superior UI and UX (all our Promoters agree on that) - the design is not tiring when you spend multiple hours in the application service, it’s extremely intuitive, and the Dashboard offers an easy way to view and segment your NPS data.
Survey Channels
While Retently and AskNicely offer similar support for survey channels, Retently has a more convenient approach to them. To configure an in-app web survey, for example, just head to the Campaigns section and follow the instructions. With AskNicely, you have to set up the web integration and configure the survey separately. Also, AskNicely’s SMS surveys can be a bit off-putting to your responders since they are sent a shortened link which they have to tap on.
Easy-to-Manage NPS Campaigns
With AskNicely, it can be a bit difficult to keep track of all surveys since you don’t have a dedicated section to NPS campaigns. You can configure some aspects of your NPS campaigns in the Setup and Edit Survey sections, but not much else. Also, not being able to organize your surveys separately is a huge inconvenience.
Retently, on the other hand, gives you access to a straightforward way to create and manage NPS campaigns - all in one place. You can configure workflows, targeted audiences, scheduling, notifications, and individual templates with just a few clicks.
Highly Customizable Survey Templates
AskNicely features some decent level of survey customization, but it’s overall pretty lacking if you’re looking to fully personalize and brand your NPS surveys. You can edit the subject line, question, logo, button color, footer, and scale labels, but that’s about it.
Retently lets you do all of that, and much more. Besides just coloring the buttons, you can also color-code them. You can add intro and outro texts, use up to 9 fonts when typing your questions, and even tweak the Unsubscribe text.
No Survey Branding
With AskNicely, you’ll always have the “Powered by AskNicely” and an AskNicely logo on your surveys, even in their most expensive plans. If you pick Retently as an AskNicely alternative, the surveys you send out will represent only your company’s brand.
Complete Data Segmentation
AskNicely gives you a way to segment customers when you add them - you either manually add a segment or use custom properties in the CSV file you upload. While it’s not a bad way to segment your audience, Retently lets you do that, and also gives you the possibility to segment your campaign audience with filters based on custom properties, integration segments, and tags.
24/7 Live Support
Retently offers 24/7 live chat support, so you’re always covered if you have any questions or encounter any problems. AskNicely, however, doesn’t offer round-the-clock support, and it can sometimes take a few hours to get a response from them due to time zone difference. Still, if you get the Enterprise plan, they will provide premium support.
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Retently UI
Retently’s interface features a crystal-clear design - you can immediately tell where everything is and what everything does from the first few seconds:
- You can easily interact with respondents straight from the Dashboard.
- The delivery stats showcase your overall response rate.
- Pretty much no time has to be spent on getting used to the UI, and any new users you invite likely won’t require training.
- You can easily segment the latest responses by Promoters, Passives, and Detractors.
AskNicely UI
AskNicely’s UI looks more professional now since it was recently updated. The colors feel a bit off though, and the white background can be a bit tiresome, but the overall UX is more streamlined:
- The interface has a smooth, clean design.
- You can’t filter the NPS data per campaign.
- Tooltips wouldn’t have been a bad idea since the icons themselves aren’t always intuitive for new users.
- You can share your NPS dashboard on a TV so that everybody in a room can keep track of your NPS score. However, setting it up can be quite a hassle.
AskNicely & Retently - Pricing Plans Comparison
“Less is more” isn’t always true. With only 2 plans to choose from, your options are pretty limited with AskNicely. Also, the pricing is very steep, while Retently’s plans are much more cost-efficient.
Retently
Monthly Billing
Basic
$39
Growth
$99
Premium
$199
Enterprise
Custom
Retently
Monthly Billing
Basic
$39
Growth
$99
Premium
$199
Enterprise
Custom
AskNicely
Monthly Billing
Professional
$375
Custom
Custom
AskNicely
Monthly Billing
Professional
$375
Custom
Custom
AskNicely vs. Retently -
The Bottom Line
Retently is a strong AskNicely alternative if you want a product built around the NPS scale, extensive automation scenarios, and a professional, survey-focused workflow that keeps pricing transparent.
AskNicely makes sense if you can absorb a higher price tag, need to broadcast live NPS scores on TVs across multiple departments. Backed by $40 million+ in funding, the company prioritizes frontline-agent coaching and real-time service actions over deep CSAT/NPS analytics, so its roadmap and its pricing cater primarily to larger enterprises.
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